Definitions Archives - Page 7 of 26

Is the Glass Half Empty or Half Full? It’s the Social Media Full Bottle

You certainly know the metaphor with the glass and the liquid. You don’t? Let me recount it: For some people the glass is half full and for others half empty. The trick is that both see the same glass and…
SEO is a Craft not a Science

* Bumblebee, can it fly or not? Is SEO (or Search Engine Optimization) a science? Obviously not. Why? Everybody can practice it! You don’t need a science degree. SEO is also not scientific in the sense that certain actions lead…
Early SEO 2.0 Definitions: People, Virality and Reputation

What is the meaning of SEO 2.0? Are you looking for a SEO 2.0 definition? SEO 2.0 doesn’t exist and I’m glad it doesn’t! OK, SEO 2.0 doesn’t exist according to Wikipedia. It existed – someone wrote an article about…
Findability: New and Better SEO?

What is findability? Is it just a synonym for SEO? Yes and no. Let’s find out how the findability concept evolved over the past 20+ years. use it to this day. How do I know? Simply by searching for it…
Silly Marketers: SEO is for Vanity

* Many marketers just don’t get it. Either they are ignorant, silly or worse. Usually I’m not bashing anybody. Yet sometimes a post makes me think that we are still on the early Web. As if social media were something…

Definitions