Definitions

  • What is the meaning of SEO 2.0? Are you looking for a SEO 2.0 definition? SEO 2.0 doesn’t exist and I’m glad it doesn’t! OK, SEO 2.0 doesn’t exist according to Wikipedia. It existed – someone wrote an article about…

  • Findability: New and Better SEO?

    What is findability? Is it just a synonym for SEO? Yes and no. Let’s find out how the findability concept evolved over the past 20+ years. use it to this day. How do I know? Simply by searching for it…

  • Silly Marketers: SEO is for Vanity

    * Many marketers just don’t get it. Either they are ignorant, silly or worse. Usually I’m not bashing anybody. Yet sometimes a post makes me think that we are still on the early Web. As if social media were something…

  • Website vs blog: what’s the difference? What is the single most important difference between “conventional” or “static” websites and blogs? Many people will probably reply: Now you already might suspect where I’m at: All of the differences are not true…

  • There are “Captain Obvious” rules of social media marketing. and the likes. Awesome! Yet that’s the standard! What about actually standing out? Here are the real rules of social media marketing unmasked – not just self-evident basics. Why come up…