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As a modern SEO I deal a lot with increasing website engagement and thus decreasing bounce rates. It means: I aim to make people visiting websites stay, read longer and ideally click something important. Why is measuring the bounce rate…
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For years I’ve been a proponent of using SEO for more than just making money. You can’t just do business as usual when the planet and humanity with it goes down the drain. Yet SEO for activism still rarely happens.…
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As of 2026 publishers struggle to maintain a steady influx of Google traffic. Organic search traffic numbers dropped to most large news sources including It’s so bad many large publishers consider banning Google search bots altogether according to The WSJ.…
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When I started this blog in 2007 and called it “SEO 2.0” I thought: “Soon I will truly redefine SEO.” It was not just about an upgrade to version 2.0! “I will redefine SEO as a whole!“ Why? I wasn’t…
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* I promised you a redefinition of SEO when I started this blog. Thus I called it SEO 2.0! It’s just seo2.blog now yet .. … it’s still in the name of it. “Where is it?” you might ask. Until…