Definitions

  • The ROI of Blogging and Social Media is More than Money

    For years ROI or Return on Investment was a term used just by business people. Hard core accountant types in suits and analytics obsessed marketers who worked for them looked at ROI. Meanwhile search marketers often focused on rankings, traffic…

  • Hey Freelancer: Are You a Worker or an Entrepreneur?

    What is the biggest roadblock to success for a freelancer? After years of freelancing it finally dawned on me. I started to freelance as a worker and I’ve remained one ever since. How can I become an entrepreneur instead? My…

  • Why Link Bait Sucks + How to Make People Link to You Instead

    * Are you trying to hook people to make them link to your site? You suck! OK, link bait sucks. It sucks predominantly as a term and not completely as a technique. There are certain aspects of link bait that…

  • Do you get the SEO acronym? Even if you do, do you understand what SEO actually means? Once you grasped the definition of SEO you probably think it sucks! SEO has a bad rep for manifold reasons. Yet don’t fret!…

  • This is a contribution by Organic and AI visibility consultant Moosa Hemani. It has been edited by Tad – the owner of this blog. These are the questions answered in this post! What is robots.txt and why do you need…