Definitions

  • It’s already hard enough to convince people to visit your site! You literally “convert” them! So how to connect and relate with people online so that they become your supporters? You have to forge a bond. It’s a quite daunting…

  • * Do outbound links (also called outgoing links) matter for SEO (as in Search Engine Optimization)? Does Google count outbound links to determine your ranking on search? These are common questions publishers ask themselves. Finally Matt Cutts of Google has…

  • Most people contribute to social media. We create so-called User Generated Content (UGC). Yes, I am talking about social media like Yet they are not outright idealistic endeavors built for the benefit of humanity. They are about business and making…

  • WordPress is – you might already know it – the most popular CMS. There are plenty of good reasons to use WordPress for blogs and websites. It’s still my favorite online publishing tool after 20+ years! I use WordPress for…

  • * Are links unnatural or even dangerous? The Web is built upon so called hypertext. Why is hypertext called hyper in the first place? Isn’t it just text published on the Internet? The hyper-aspect stems from hyperlinks. It’s not because…