seo2.blog

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  • Who is Your Competition on the Web?

    Who are your competitors? You think you know. Yet your offline understanding of competition does not work on the Web! You don’t know or realize though! Let me explain. Who do you think your competition is? Let’s replay a typical…

  • The Best Way to Convert Visitors to Supporters is to Forge a Bond

    It’s already hard enough to convince people to visit your site! You literally “convert” them! So how to connect and relate with people online so that they become your supporters? You have to forge a bond. It’s a quite daunting…

  • Outbound Links and SEO: How Linking Out Benefits Your Site

    * Do outbound links (also called outgoing links) matter for SEO (as in Search Engine Optimization)? Does Google count outbound links to determine your ranking on search? These are common questions publishers ask themselves. Finally Matt Cutts of Google has…

  • Why Social Media are Like Slavery and SEO 2 Equals Abolitionism

    Most people contribute to social media. We create so-called User Generated Content (UGC). Yes, I am talking about social media like Yet they are not outright idealistic endeavors built for the benefit of humanity. They are about business and making…

  • WordPress Post Address Best Practices

    WordPress is – you might already know it – the most popular CMS. There are plenty of good reasons to use WordPress for blogs and websites. It’s still my favorite online publishing tool after 20+ years! I use WordPress for…