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Many people like to optimize the call to action or other elements of landing pages. Yet they overlook the crucial aspect of every business website or even online interaction! What is the most important ingredient every site needs? It’s the…
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Who are your competitors? You think you know. Yet your offline understanding of competition does not work on the Web! You don’t know or realize though! Let me explain. Who do you think your competition is? Let’s replay a typical…
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* Do outbound links (also called outgoing links) matter for SEO (as in Search Engine Optimization)? Does Google count outbound links to determine your ranking on search? These are common questions publishers ask themselves. Finally Matt Cutts of Google has…