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There is no hidden Google juice that miraculously determines the ranking in Google’s results. Google’s “search advocate” John Mueller flatly ignores questions that even mention the term “link juice”. Yet why is it still so widely used? Is it just…
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You have probably heard the “content is king” quote a hundred times already. Did you ever wonder about the actual meaning of it? It’s not what you think!
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Many people like to optimize the call to action or other elements of landing pages. Yet they overlook the crucial aspect of every business website or even online interaction! What is the most important ingredient every site needs? It’s the…
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Who are your competitors? You think you know. Yet your offline understanding of competition does not work on the Web! You don’t know or realize though! Let me explain. Who do you think your competition is? Let’s replay a typical…