Definitions

  • Wolfram Alpha is another overhyped “Google killer” on the block. It’s allegedly a search engine. Google killers usually die Do you remember the last few much hyped Google killers in the search arena? Not? Well, I do. Wikia has been…

  • Google recently released an “interactive infographic” titled “how search works”. I ignored it until Barry Schwartz convinced me to take a second look. The infographic starts with the number of “30 trillion individual pages” Google has in its index. Later…

  • While the term SEO 2.0 has been used before I started this blog, those who already used it define it in various differing ways. There is no real consensus on the meaning. Instead of just adding my own definition of…

  • * You think on-page SEO is dead? It hasn’t even begun! To be clear, your website is a goldmine and you haven’t even started to dig for the gold. On my SEO 2 blog I have covered blogging, social media…

  • 2022 was the year that content optimization went mainstream finally. Over the prior decade I haven’t published many new posts on this blog here. Nonetheless I have been spending much time working on it: polishing existing content instead of publishing…