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* More than once I had a lively argument on social media about “science”. Science-proponents are often very opinionated individuals. In some cases they were rather dogmatic. Especially those who are not scientists themselves fight others to convince them their…
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This is not a funny post. It’s one born out of frustration! One day out of the blue a client of mine wrote me an angry email! He was actually threatening to end our cooperation. Why? My client was apparently…
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There is no hidden Google juice that miraculously determines the ranking in Google’s results. Google’s “search advocate” John Mueller flatly ignores questions that even mention the term “link juice”. Yet why is it still so widely used? Is it just…
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You have probably heard the “content is king” quote a hundred times already. Did you ever wonder about the actual meaning of it? It’s not what you think!
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Many people like to optimize the call to action or other elements of landing pages. Yet they overlook the crucial aspect of every business website or even online interaction! What is the most important ingredient every site needs? It’s the…