Definitions

  • * How to find true social media experts? It may be harder than you think. Just because some people have millions of followers does not mean they are experts. There are many automated services where you can buy followers for…

  • Who are your competitors? You think you know. Yet your offline understanding of competition does not work on the Web! You don’t know or realize though! Let me explain. Who do you think your competition is? Let’s replay a typical…

  • It’s already hard enough to convince people to visit your site! You literally “convert” them! So how to connect and relate with people online so that they become your supporters? You have to forge a bond. It’s a quite daunting…

  • * Do outbound links (also called outgoing links) matter for SEO (as in Search Engine Optimization)? Does Google count outbound links to determine your ranking on search? These are common questions publishers ask themselves. Finally Matt Cutts of Google has…

  • Most people contribute to social media. We create so-called User Generated Content (UGC). Yes, I am talking about social media like Yet they are not outright idealistic endeavors built for the benefit of humanity. They are about business and making…