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  • What is Your Implicit Content Strategy in One Sentence?

    What is Your Implicit Content Strategy in One Sentence?

    You don’t really need content strategy do you? You just create a simple blog! You don’t even have one! You just write and publish. That’s it! Why do I need a strategy: “I’m not a general leading an army” you…

  • [Content SEO] Run DMC and Google Want You to “Keep it Fresh”

    [Content SEO] Run DMC and Google Want You to “Keep it Fresh”

    * Are you spitting rhymes about gold chains and Adidas kicks? Or shaping your SEO and content strategy? One thing is for sure and essential… “Keepin’ it fresh.” Fresh content is unique and engaging, and Google likes that. It seems…

  • Search Marketing Standard: The Future of Print & SEO – Interview

    The Search Marketing Standard is not only the oldest search marketing print publication I know of. It’s also the most focused and probably most popular one. Over the years I’ve enjoyed reading numerous issues of the magazine. One day I…

  • Do Social Media Conversation, Engagement & Sales Suck?

    * Some self-proclaimed social media experts try to get noticed by questioning the obvious! They declare all the social media best practices we take for granted to be nonsense or choose to ignore them. Do social media really suck when…

  • Where Did All The Search Traffic Go?

    * BuzzFeed reports that “Traffic from Google to digital publishers dropped 30% over the past eight months.” based on traffic statistics from over 200 major media properties, among them BuzzFeed Time Huffington Post Rolling Stone Sports Illustrated Overall social media…