Many words hide things!
In linguistics we call such terms euphemisms.
Euphemisms are often made up words that are meant to hide the real (in most cases negative) meaning of existing terms.
Often the terms used are also real words or idioms (sayings) but used in a hideous way.
When you use such hidden meaning words on purpose and systematically it’s called Newspeak.
How does Google use Newspeak and what does it actually mean?
What does Google say when hiding behind made up expressions?
Euphemism examples: killing in the name of
What is an euphemism example?
The US government speaks of “targeted killings” e.g!
It is basically an assassination which in turn is simply murder.
As you’ll see there are often several levels of camouflage!
This way you can make a horrific thing sound quite nice.
Such terms are often used by governments and corporations.
The more obnoxious a government or corporation the worse the linguistic fall out.
Listen to the Google overlords!
You may have noticed that Google has also become one of the most active creators of euphemisms!
Over the years their language use became worse despite being “just” a corporation.
Just listen to the Google overlords who rule the Web. Their double-tongued talk is awful!
World renowned dystopian author George Orwell called such language as “Newspeak”.
Newspeak is often difficult to even notice and ultimately also very hard to understand.
Thus I decided to provide an Google Newspeak glossary for all those who want to grasp it! It’s really touching!
Prepare for hot manual action!
So you want some hot manual action? Here it is and more!
Here are the real meanings behind the cryptic announcements by the Internet giant.
In case you still don’t know what manual action in commercial relationships means read on.
The glossary structure is as follows:
- first the Google euphemism
- what it probably sounds like for most people
- what the more official term was until now
- what it actually means plus an example of actual usage.
| Google Newspeak | What most people think it means | Formerly known as | What it really means | Example |
| manual action | hand job | penalty | ban | we have taken manual action |
| commercial relationships | prostitution | paid inclusion | paid links | commercial relationships ensure quality |
| paid links | prostitution | text link ads | ads from Google competitors | Report paid links to Google |
| privacy | porn | encrypted search | pay for data | enhanced privacy |
| sunsetting | sex on the beach | closing down | failure | Google Reader is sunsetting |
| penguin | [too many outrageous sexual meanings] | over optimization | SEO | Penguin update |
| removing | trashing | deleting | censorship | Google removes millions of links |
Are there more Google terms we need to translate?
We want to make sure most people do not mistake them for sexual metaphors.
Tell me in the comment section below and “leave a reply”!
Don’t forget to add the translation too!
Btw. Do you also practice manual action in commercial relationships?
You dirty rascal! I knew you were into hot manual action when you clicked this!
Do you also like oral action? Read this as well!