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Making your site more trustworthy for searchers and search engines benefits your business. Here’s how to build overall trust in your site. Sure, trust is not a new buzzword or concept. Thus it does not get the attention it deserves…
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Do you know what GEO is? You’re part of an elite minority! No? Then it’s not what you think it is. It is but also isn’t. In the realm of SEO, GEO is meant to replace it. It won’t work.…
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“76% of searches now end without ever leaving Google.” Kevin Indig Are you still measuring your organic reach by vanity metrics? Do you count things like clicks or traffic? Then you may be only seeing 1/4 of it. Why? Most…
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Are you suffering from HCU? Holy cow! I feel u! Yes, I mean Google’s helpful content update. Many legit looking sites do. Yet when I tell people what to do they often just get defensive instead of being grateful. Why?…
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“Topical authority” sounds like another overused buzzword in the SEO community to wow peers and clients alike. Can it save us from AI crap?