How I Outranked Matt Cutts for the Term SEO in 7 Easy Steps


Do you remember Matt Cutts? This famous cat blogger with the basic WordPress theme? He now works for the Pentagon on cyber-warfare.

Yes, I know he is only famous because he worked at Google a few years and he could shatter lives of people who depend on online revenue with one click.

Most SEO 1.0 aficionados dreaded this guy and prayed each day not to get penalized (why does this word sound so similar to “penis”?).

Is it because people do not want to get f****d by Google? – I don’t know. I did not read his blog for at least 10 reasons.

Move on, Nothing New Here

The people unfamiliar with SEO 2.0 still assume that Matt Cutts is an authority while he only told you things everybody already knows or at least should like

  • content is king
  • hidden text is bad
  • Google wants you to use link condoms or you get f****d.

Thus he ranked #1 for [seo blog] for a long time (now third). As Google is too stupid to notice that SEO 2.0 is a blog I did not rank well for myself.


While it took me only 2 months to enter the top 100 for the term SEO for the first time I later accidentally discovered that I just outranked Matt Cutts for it.

Yes, I outranked Matt Cutts for the term “SEO” on, at least as viewed from Europe.

As it wasn’t very difficult to achieve it I will tell you how I did it.

Not that it took me real work or I aimed at outranking Matt Cutts. It was an accident!

I get most of my traffic via non-Google sources anyway. Nonetheless I want to show you the insurmountable dominance of SEO 2.0

How to Outrank an Authority

You too can outrank the likes of Matt Cutts for the term SEO or indeed any other authority in your field.

You can become an authority as well. At the end of the day it’s easy. At least viewed in retrospective.

Follow these more or less simple steps to become an authority and outrank any given authority blog:

  1. Set up a self-hosted blog using WordPress
  2. Pick a short name for it that starts with your keyword, keep the 2nd term short, not more than 5 characters, something like SEO idiot (if you love grunge)
  3. Set up a subdomain on your old “authority” domain
  4. Blog something regularly to build a faithful audience
  5. Use social media sites like Facebook or Twitter to gain authority
  6. Socialize with other bloggers in the same niche and build stable relationships
  7. Do not give a damn about Google traffic, link building (let the links come to you), meta tags etc.

And there you are outranking Matt Cutts for SEO or any other authority in your niche or for your topic. It takes time and effort of course. Just stay on track.

OK, now you might argue that I still rank at #88 while Matt Cutts ranks at #89 but I told you, rankings do not matter that much in SEO 2.0!

Most blogs get direct traffic or social media traffic so you don’t need Google. Only spammers need Google ;-) Did I mention that you also need to use humor?