Google and its bots are stupid.
They are not C3PO or R2D2 from Star Wars! They’re morons!
Saying it in less offensive words: Google is disabled.
It’s the proverbial Blind Five Year Old. You have to assist this kid!
Despite all the hyped “artificial intelligence” Google needs your help.
That’s why optimizing for Google is still often such a tedious task.
Don’t believe me? Let me explain and scroll below!
Is Google God?
Is Google God? After all it knows everything! Doesn’t it?
It’s also everywhere or omnipresent. Also you have to pray to get back into its index!
Many uneducated people assume that Google is all-knowing.
I know it isn’t. How do I know? I experienced it first hand!
Google depends on you to tell it what’s going on.
People who tell Google what’s up all day and are getting paid for that are called SEOs.
This time I want to demonstrate you how the Google moron does not notice that you’re a blog unless you tell him.
Basically you might assume that Google knows that you’re a blog the minute you end up in the index. Yet it does not.
Just because you use WordPress and publish regularly doesn’t mean you’re a blogger!
I tested it with my blog here by watching the rankings for [seo blog] after it appeared for the first time in the top 100.
Not that I optimized “SEO 2.0” (as it was called) for the search query [seo blog].
I aimed for the term SEO itself LOL!
Ranking for [keyword+blog] or NOT at All
I was curious nonetheless. When you take a look at the image above you will see my rankings for the search phrase [seo blog].
You might notice that they are rather inconsistent.
The seo2.blog even disappeared for some days from the top 100 for the query [seo blog]. Why, you might ask?
- Was SEO 2.0 less of a SEO blog during those days? Take a guess.
- Did I pause and stop posting during that time? No, the contrary is the case.
- Did I lose links or did nobody link to me in the first place? No, many authority bloggers did.
What happened then? Well, let me explain.
The only way Google.com seemed to determine whether your publication is a blog is when you call it a blog.
You have to refer to it as a blog at the very least.
The days I ranked highest I wrote posts that had the keyphrase [seo blog] mentioned in them.
The days I dropped out those postings disappeared in the archives or rather on page 2.
It’s not a blog until you say so!
When you looked closely you wouldn’t find the term [seo blog] anywhere on SEO 2.0 outside some posts.
I linked to the “SEO blogs” post but that’s all and that’s plural. This does raise some questions:
- Can’t Google see that you use a WordPress engine?
- Doesn’t Google notice that you ping them from WordPress automatically?
- Does Google not take heed to the fact that you are linked as a blog all over the place?
We know that all these ranking factors can be easily incorporated into the Google search.
Nonetheless Google ignores them almost completely it seems.
Google relies on the otherwise barely visible page title tag saying “SEO Blog” to ensure you rank for that phrase.
Just search Google for [seo blog] on Google!
You will see the even the best and most popular blogs in the top 10 either mention the terms
- SEO blog
- Blog SEO
- or SEO and Blog
in their titles that are only visible on bookmarks or in Google results nowadays.
By the end of 2025 Yoast is still at #1 yet Google even removed the brand name from the title. So it only says “SEO Blog”.
When you want to rank for SEO blog you have to use this boring phrase in your title and on your front page.
- In case you blog about cars call it the car blog.
- When you blog about the environment call it a green blog.
- You write about gadgets? Call it a gadget blog.
People really look for those combinations of a given topic+blog. The other day I was searching for a fair trade blog.
It’s also actually keyword stuffing. I tried that approach for a while and just looking at it made me drop it.
I still don’t want to call myself SEO 2.0 Blog or SEO 2.0 SEO Blog! It just sounds so stupid and obvious.
Imagine a car maker calling a car a car. This is the “Toyota Prius car”. How silly and redundant is that?
Such repetition sounds really spammy on top of it.
At the end I decided to buy a .blog domain.
So now the seo2.blog domain redirects here. And it’s the official name of the blog.
When you want to rank on Google moron – for your [topic+blog] – you have to mention both keywords.
Easy, isn’t it?
Any other ideas? Tell me on social media. I’m @onreact all over the place.
