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Nowadays content marketing or SEO is a must-have for everybody who has an online presence. Why? Google’s business model is to monetize third party content. So what? You need to “just create great content and they will come”. Who are…
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As you might have noticed I’ve been talking about outreach and more specifically blogger outreach repeatedly. I’ve done lots of outreach myself as well over the years. This time I want to go beyond mere advice.
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Orwellian Newspeak is everywhere nowadays. We speak about “collateral damage” “ethnic cleansing” “human resources” In search marketing we have also terms like these. You probably use them all the time! Are You Low or High Quality? Quality traffic is an…
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This is a guest post by Matt Cutts, Google’s “head of spam” by day and well known SEO blogger by night. I added some text decoration/formatting here and there to stress the main message and to improve readability. In my…
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* Over the years I’ve been outranking I’ve been successfully competing with whole agency and in-house teams. I’ve even managed to surpass spammers in some cases. Your competition on the Web is more overwhelming than ever these days. Some SEO…