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  • Hyperbole is Dead or Writing for Trust

    * The excessive use of superlatives and hyperbole in blogging today leads to sensationalism fatigue. You actually lose parts of your audience when you are guilty of sensationalizing. Can you write convincingly without exaggeration? Can you drop cheap special effects…

  • The 7 Pillars of SEO2: Go Beyond E-E-A-T to Be POPULAR

    It’s 2025 and Google attempts to fend off the AI crap flood using its E-E-A-T principles. Does covering the basics of the Google algo suffice though? Is it enough to be popular? I don’t think so. You have to go…

  • Is Commenting on Dofollow-Blogs a Link Building Strategy?

    Is Commenting on Dofollow-Blogs a Link Building Strategy?

    * This post is about commenting on so called “dofollow-blogs”. Does commenting as a link building strategy make sense? Spoiler alert: it doesn’t in most cases. It’s not a real link building strategy to be honest. Yet it can make…

  • 7 SEO 2 Techniques Obama Used to Score on the Web

    7 SEO 2 Techniques Obama Used to Score on the Web

    What is SEO 2? It’s mostly content and social SEO. It’s not just about getting found on search engines or social media. It is a term that encompasses modern techniques of making a message heard online. It’s also any feasible…

  • 5 Keys to X/Twitter Headlines

    X/Twitter headlines are about short striking descriptive tidbits. Why? So that they can spread virally quickly and frequently. X/Twitter is full of often outrageous updates. No joke. It’s hard to get noticed in that context where everybody screams. As a…