Why Social Media are Like Slavery and SMO Equals Abolitionism

Most people apparently think social media services based on User Generated Content (UGC) like

  • YouTube
  • Facebook
  • Instagram

are outright idealistic endeavors built for the benefit of humanity. Yet they are not. They are about business and making money.

The question is just who makes the money and who does not.

Marty of aimClear has written an intriguing article about the notion that you are not allowed to perform certain practices on social media.

Unless you are a well respected power user who spent numerous hours in selflessly filling such a site with content and interaction.

The consensus seems to be that the entrepreneurs or companies behind social media services are allowed to earn billions.


We Don’t Get Paid for Social Media Contributions

At the same time the users have to add strictly not-for-profit content out of love for mankind. As you already may sense it, there’s an inherent flaw in this dogma.

  • Who would agree to work for free in real life?
  • Who would create wealth for profit oriented companies without getting paid?
  • Who would attack anybody demanding being paid for all the work?

Slaves! The Wikipedia definition of slave says among other things (my emphasis):

Slaves aredeprived of the right to leave, to refuse to work, or to receive compensation in return for their labour.

Although we are not forced to work and we can stop anytime, we do not get compensated for our work just like slaves. Popular social media companies are basically saying:

Hey, we give you all the tools, machines and a seat in our factory, you can socialize with your coworkers, what else do you want? Money? Are you joking?

Not all slaves fought slavery in the USA along with the abolitionist movement. Malcolm X used the term “house nigger” for all those slaves who supported slavery out of selfish motives.

The term stems from the time of slavery itself. It describes those slaves who had some privileges like sleeping in the masters house or indeed working there instead of the plantation.

Most of the social media users are the plain slaves working at the plantation while the power users are “house niggers” according to the definition by Malcolm X.


Some Slaves Have Privileges

Better off slaves have some personal gain out of the being a slave. Of course the money goes into the pockets of the plantation and slave owners. Ask yourself:

  • How much time do you spend daily on social media?
  • How much time do you spend while creating content for Facebook, Instagram or YouTube?
  • How much do you earn for this work?

It’s not work you might argue that it’s fun. But you sit at the computer in front of the screen.

  • Does it feel like spending time with your family
  • going for a walk in the park
  • or playing basketball with your friends?

Moreover: It’s so called social capital. The relationships you build are social capital. Your social capital becomes the social capital of the plantation owner like

  • Google (YouTube)
  • Facebook (Instagram)
  • Microsoft (LinkedIn)

It gets more ridiculous: once you give up your relations for free to a company they sell them back to you. You need to pay to reach your friends!

It’s like paying for the tools to work without compensation. When LinkedIn got sold for 26 billion to Microsoft each user was an asset worth 60$. What do they earn their money with?


Selling Access to Your Friends

LinkedIn makes money by selling “premium features” where you can send messages to your friends online. In fact they let you pay for contacting your friends or business partners!

SEO 2.0 and thus also Social Media Optimization (SMO) and even Marketing (SMM) is about using social media for your own ends, whatever they might be.

Thus SEO 2.0 has a really subversive role in the social media environment. It empowers you to get compensated for all the toil you do not get compensated for.

Of course some social media users turn slave drivers and they will offend you for doing that as they want to “protect” the sanctity of the service which is based on exploitation.

Be subversive, work for yourself not for corporations who do not pay you, practice SEO 2.0.

Use social media inasmuch as they use you. Strike back. SEO 2.0 is the abolitionism of the 21st century. We even go a step further freeing you of the chains of wage slavery.

Last updated: January 3rd, 2018.