SEO 2.0

  • SEO Bullshit

    Why do some claim that “SEO is bullshit”? I explain it here. On a side note: I ranked top 5 for [seo bullshit] on Google.com for a while! As of 2025 I still am in the top 10 for the…

  • One day I noticed that I entered the Google.com top 100 for the keyphrase [seo blog]. It was a surprise! Why? It’s kind of interesting as I did not optimize for that and barely used the word “blog” at all…

  • Step by Step Outreach Plan for Lasting Success

    * I’m glad to say that in recent years many SEO clients seem to get it. They inquire for very specific services revolving around outreach and content. On the other hand many of them still approach new school SEO with…

  • Whoa! I started this blog in 2007. That’s 18 years ago. To enter the scene with a bang I said “SEO is dead” back then. In 2025 “SEO is dead” is like a running gag or meme even. So is…

  • Blogging for World Domination

    Do you remember the early James Bond movies? There was always a bad guy mastermind in them. The one with the white cat? Blofeld was his name. Blofeld always aimed for global hegemony. Do you want to become a popular…