SEO 2.0

  • Step by Step Outreach Plan for Lasting Success

    * I’m glad to say that in recent years many SEO clients seem to get it. They inquire for very specific services revolving around outreach and content. On the other hand many of them still approach new school SEO with…

  • Whoa! I started this blog in 2007. That’s 18 years ago. To enter the scene with a bang I said “SEO is dead” back then. In 2025 “SEO is dead” is like a running gag or meme even. So is…

  • Blogging for World Domination

    Do you remember the early James Bond movies? There was always a bad guy mastermind in them. The one with the white cat? Blofeld was his name. Blofeld always aimed for global hegemony. Do you want to become a popular…

  • By 2025 Google search results are heavily personalized again. Google checks how you use search as an individual: So how does this affect your SEO approach? It should be social. Why? Google gives the power to the people. How personalized…

  • The Best Ways To Lower Your Bounce Rate [CRO]

    * Every website or blog has a purpose! It can be it a sale, a subscription or simply conveying the message. Achieving this goal is called conversion. The process of doing it is the discipline of Conversion (Rate) Optimization or…