SEO 2.0

  • Blogging for World Domination

    Do you remember the early James Bond movies? There was always a bad guy mastermind in them. The one with the white cat? Blofeld was his name. Blofeld always aimed for global hegemony. Do you want to become a popular…

  • * I don’t write a lot about link building on SEO 2. Why? I did for many years. Usually I attempted to expand the concept to go beyond “building”. I questioned the premise of “manual link building” from day one.…

  • By 2025 Google search results are heavily personalized again. Google checks how you use search as an individual: So how does this affect your SEO approach? It should be social. Why? Google gives the power to the people. How personalized…

  • The Best Ways To Lower Your Bounce Rate [CRO]

    * Every website or blog has a purpose! It can be it a sale, a subscription or simply conveying the message. Achieving this goal is called conversion. The process of doing it is the discipline of Conversion (Rate) Optimization or…

  • * There are myriads of SEO blogs out there. When talking about SEO most publications still focus on the small and geeky “technical SEO” niche though. Others just embrace the larger “marketing” context and thus diffuse the influence of search…