SEO 2.0

  • * Do outbound links (also called outgoing links) matter for SEO (as in Search Engine Optimization)? Does Google count outbound links to determine your ranking on search? These are common questions publishers ask themselves. Finally Matt Cutts of Google has…

  • Most people contribute to social media. We create so-called User Generated Content (UGC). Yes, I am talking about social media like Yet they are not outright idealistic endeavors built for the benefit of humanity. They are about business and making…

  • * Many people think social media is a waste of time! Others expect them to be some kind of promised land for self promotion. Both fail! The truth is of course somewhere in between those opposites. It of course depends…

  • I was a very active social media user during the past decades. Over 100k followers follow me just on Pinterest! Yet I’m also still active elsewhere! In recent years I also worked as social media manager for a few clients!…

  • WordPress is – you might already know it – the most popular CMS. There are plenty of good reasons to use WordPress for blogs and websites. It’s still my favorite online publishing tool after 20+ years! I use WordPress for…