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When Wolfram Alpha first launched it was hyped as another “Google killer”. It’s allegedly a search engine. Given our modern terminology we could call it an answer engine. Yet it fails at both sadly. I tested it in 2026 again…
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As a modern SEO I deal a lot with increasing website engagement and thus decreasing bounce rates. It means: I aim to make people visiting websites stay, read longer and ideally click something important. Why is measuring the bounce rate…
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Google needs SEO to rank on Google! Why? Let me explain. When I first published this post in 2007 a hugely popular Google optimization parody exploded on the Web. Nowadays we would say it went viral. It was titled: “What…
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As of 2026 publishers struggle to maintain a steady influx of Google traffic. Organic search traffic numbers dropped to most large news sources including It’s so bad many large publishers consider banning Google search bots altogether according to The WSJ.…
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Do you think Google sucks? Yes. Google search is almost dead*. Why that? Ads, on-site features and AI take over gradually. In this post I reflect on how complex the Google search experience is nowadays. To solve the problem I…