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  • Findability: New and Better SEO?

    Findability: New and Better SEO?

    What is findability? Is it just a synonym for SEO? Yes and no. Let’s find out how the findability concept evolved over the past 20+ years. use it to this day. How do I know? Simply by searching for it…

  • News Reading that Kicks Facebook’s Ass

    Wisdom of crowds has proven very useful in organizing the information overload of the Web. Sadly though the first wave of social sites like Facebook, X/Twitter or Reddit are increasingly toxic. How to read news online using social filters and…

  • SEO Works! How? Step by Step + Project Examples

    SEO Works! How? Step by Step + Project Examples

    Many business people still wonder: These are valid questions. You are all welcome! Yes, SEO works! I have witnessed it first hand on my own projects.  Yet today I also want to share how SEO works in a step by step…

  • How to Determine Content Quality and Write Accordingly

    There seems to exist a broad consensus that “content is king“. On the other hand Google requires quality content and as of 2025 even helpful content. Ever since the so called Panda or high quality update Google made quality content…

  • Niche Keyword Research for Small Businesses [Free Tools]

    Niche Keyword Research for Small Businesses [Free Tools]

    Let’s face it! You’re not the owner of Amazon, Google or Wikipedia! Not even close! As a freelancer or small business you most probably optimize for a niche audience. Your website can’t compete with the behemoths of the Web!