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  • Link is President

    * The “Content is King” motto of large media conglomerates like has been misunderstood by content marketers. People appropriated it to mean that content is the most important aspect of your visibility strategy. It’s not. Content without shares and links…

  • Is Your Site Mobile-Friendly or Just Pleasing Google?

    Is Your Site Mobile-Friendly or Just Pleasing Google?

    * The good news first: making a site mobile-friendly is easy. I have even converted my custom built and decade+ old main site to responsive web design myself. I managed to do it myself even though I don’t work as…

  • How Mastodon & Ecosia Can Save Your Soul

    When I started out on the Web in the late nineties it was full of enthusiasm and limitless possibilities. It was about equality, opportunity and technological utopia. Today corporate interests run paramount with gatekeepers like Google, Facebook, Apple building their…

  • Your Friend Shared this on Google+

    Many people still consider social media and search two different things. They will even say things like “SEO is dead and will be replaced by SMO”. In reality by now there is only social search. Most people do not log…

  • Do I Hate Google?

    Given my track record some people might wonder: do I hate Google? It’s understandable, after all I wrote things like etc. back in the days. It’s true. I was critical of Google for many years. Yet do I really literally…