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“Topical authority” sounds like another overused buzzword in the SEO community to wow peers and clients alike. Can it save us from AI crap?
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“76% of searches now end without ever leaving Google.” Kevin Indig Are you still measuring your organic reach by vanity metrics? Do you count things like clicks or traffic? Then you may be only seeing 1/4 of it. Why? Most…
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Outside we wear clothing to protect our intimate parts from the looks of others. At home we have curtains, roller blinds or shutters. And online? Private search!
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Do you know what GEO is? You’re part of an elite minority! No? Then it’s not what you think it is. It is but also isn’t. In the realm of SEO, GEO is meant to replace it. It won’t work.…
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What is findability? Is it just a synonym for SEO? Yes and no. Let’s find out how the findability concept evolved over the past 20+ years. use it to this day. How do I know? Simply by searching for it…