• One day I was awestruck when I visited the site of most important German blogging conference re:publica. Why was I so flabbergasted? The re:publica site sold links. Paid links are frowned upon by Google since 2007! Google has repeatedly asked…

  • Free Blogger Outreach Template

    As you might have noticed I’ve been talking about outreach and more specifically blogger outreach repeatedly. I’ve done lots of outreach myself as well over the years. This time I want to go beyond mere advice.

  • * Are you looking for Google alternatives to popular products and services like Then you are in the right place! Read on! Why stop using Google? “What’s wrong with Google?” – you might ask. Or you might already know and…

  • You certainly know the metaphor with the glass and the liquid. You don’t? Let me recount it: For some people the glass is half full and for others half empty. The trick is that both see the same glass and…

  • * Bumblebee, can it fly or not? Is SEO (or Search Engine Optimization) a science? Obviously not. Why? Everybody can practice it! You don’t need a science degree. SEO is also not scientific in the sense that certain actions lead…