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* Many marketers just don’t get it. Either they are ignorant, silly or worse. Usually I’m not bashing anybody. Yet sometimes a post makes me think that we are still on the early Web. As if social media were something…
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* Audience building is the number one thing you need online and in real life. Without an audience of regular and faithful fans you are at the mercy of gatekeepers. Unless you have an audience you have to pay others…
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* First I reframed SEO as part of the bigger popularization efforts! Now I’d like to show you how to use actual popularization techniques! These are well-known and tested techniques from music and science. Using them you can make ideas,…
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Many business people still wonder: These are valid questions. You are all welcome! Yes, SEO works! I have witnessed it first hand on my own projects. Yet today I also want to share how SEO works in a step by step…
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* SEO is not the alpha and omega! It has evolved to become more than just search engine optimization. Also it’s not “just marketing“. You can optimize things without selling them on a market. SEO has progressed and advanced in…