• In recent years more and more people are less and less fond of Google. Google monopolizes many industries! It also mostly makes money by tracking people and selling their private data to advertisers. One of the markets Google dominates is…

  • Free Blogger Outreach Template

    As you might have noticed I’ve been talking about outreach and more specifically blogger outreach repeatedly. I’ve done lots of outreach myself as well over the years. This time I want to go beyond mere advice.

  • You certainly know the metaphor with the glass and the liquid. You don’t? Let me recount it: For some people the glass is half full and for others half empty. The trick is that both see the same glass and…

  • * Bumblebee, can it fly or not? Is SEO (or Search Engine Optimization) a science? Obviously not. Why? Everybody can practice it! You don’t need a science degree. SEO is also not scientific in the sense that certain actions lead…

  • How Do “Stay on Google” Searches Impact SEO?

    “76% of searches now end without ever leaving Google.” Kevin Indig Are you still measuring your organic reach by vanity metrics? Do you count things like clicks or traffic? Then you may be only seeing 1/4 of it. Why? Most…