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* By now everybody and their aunt knows that headlines are the most important part of any article. The wrong headline can make the best piece of writing literally disappear within the permanent storm of content promotion. This has lead…
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* When you read about SEO you may still wonder: Is positive SEO even possible? Can the bad rep of SEO get even worse? Well, yes, most media coverage is focusing on the “death” or downsides of SEO already. Yet…
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Some words are correct English yet nonetheless make your blog less trustworthy. Why? They have obviously negative or hidden meanings. In linguistics we call them connotations. These influence your readers inadvertently. Thus they damage trust in you and your blog…
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Nowadays content marketing or SEO is a must-have for everybody who has an online presence. Why? Google’s business model is to monetize third party content. So what? You need to “just create great content and they will come”. Who are…
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In recent years more and more people are less and less fond of Google. Google monopolizes many industries! It also mostly makes money by tracking people and selling their private data to advertisers. One of the markets Google dominates is…