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Is the Glass Half Empty or Half Full? It’s the Social Media Full Bottle

You certainly know the metaphor with the glass and the liquid. You don’t? Let me recount it: For some people the glass is half full and for others half empty. The trick is that both see the same glass and…
SEO is a Craft not a Science

* Bumblebee, can it fly or not? Is SEO (or Search Engine Optimization) a science? Obviously not. Why? Everybody can practice it! You don’t need a science degree. SEO is also not scientific in the sense that certain actions lead…
How Do “Stay on Google” Searches Impact SEO?

“76% of searches now end without ever leaving Google.” Kevin Indig Are you still measuring your organic reach by vanity metrics? Do you count things like clicks or traffic? Then you may be only seeing 1/4 of it. Why? Most…
Private Search: How to Protect Yourself Online?

Outside we wear clothing to protect our intimate parts from the looks of others. At home we have curtains, roller blinds or shutters. And online? Private search!
Why GEO Can’t Replace SEO

Do you know what GEO is? You’re part of an elite minority! No? Then it’s not what you think it is. It is but also isn’t. In the realm of SEO, GEO is meant to replace it. It won’t work.…

Is the Glass Half Empty or Half Full? It’s the Social Media Full Bottle