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  • ‘SEO is Dead’ is Dead – How Ragebait Works

    ‘SEO is Dead’ is Dead – How Ragebait Works

    Diamond Skull by Damien Hirst.* Once in a while I check my social media feeds and see to my dismay another “SEO is dead” post. This type of “ragebait” gets spread every year at least a few times by now.…

  • SEO Speak Translated: The Real SEO Glossary

    SEO Speak Translated: The Real SEO Glossary

    * The SEO industry has adopted a special terminology. Some even might call it insider lingo, jargon or worse. It’s SEO slang that might get misunderstood by outsiders. Thus clients, website visitors or the general public often struggle to discover…

  • [Content SEO] Run DMC and Google Want You to “Keep it Fresh”

    [Content SEO] Run DMC and Google Want You to “Keep it Fresh”

    * Are you spitting rhymes about gold chains and Adidas kicks? Or shaping your SEO and content strategy? One thing is for sure and essential… “Keepin’ it fresh.” Fresh content is current and engaging, and Google prefers that. It seems…

  • How to Create Evergreen Content: Preventing Decay Right from the Start

    How to Create Evergreen Content: Preventing Decay Right from the Start

    When I started writing this blog in 2007 I didn’t plan for the long term. All that counted was now. It worked fine for a year or maybe even two. By now it means work though plus a risk of…

  • The Future of the Web According to Eric Schmidt of Google

    The Future of the Web According to Eric Schmidt of Google

    * Do you wonder about the future of the Web? I do! So did Google CEO Eric Schmidt. Let’s recapitulate what he predicted during his reign at Google! Who is Eric Schmidt and why should we care? Over the years…

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