• How Link Building Really Works for SEO – By Attracting Links

    * I don’t cover link building on seo2.blog a lot. Why? It’s already more than enough. I did for many years. Usually I attempted to expand the concept to go beyond “building” links. Why? Attracting links is the way to…

  • * Simplicity is the ultimate (form of) sophistication Leonardo da Vinci Design or self improvement are two of my favorite topics. For both simplicity is widely accepted as the path to success. When it comes to blogs, social media or…

  • The SEO Acronym Meaning and How to Use Humor to Get + Memorize it

    You still don’t know what the SEO acronym means? WTH? That’s pitiful! You suck! Just kidding. I’m here to help. The short answer is: it usually stands for Search Engine Optimization! Yet you might wonder what the heaven that means!…

  • Rooaarr! How to Rise Above the Noise Blogging? Be Yourself!

    * We’re in the AI content flood era. So what? The noise level of the Web is overwhelming. Almost everybody uses so-called LLMs to publish and of course more. Thus there is a huge amount of noise out there. There…

  • What is Content? It’s not Your Sales Copy

    What is content? Everybody seems to know it. Nobody even asks before claiming that “content is king“. Yet content is not just body text or images you show on your site. Content is not the packaging! It’s what’s inside the…