• This is perhaps the most important question when you publish! Listen up! What is it for heaven’s sake? The question is “what’s your message?” In layman’s terms: what do you want to say? How that? See below! Ignore content hypes!…

  • * Over the years I have repeatedly expressed my belief in “people SEO“. It means that the only future proof SEO approach in a social media world is to forge relationships. I have never elaborated on it in a single…

  • * Some influential bloggers have written about the end of the golden age of tech blogging in 2011. Others followed ever since. They often say “tech” but in a way they mean blogging in general it seems. Some people were…

  • 7 Rules of Ethical SEO to Respect

    * Do you practice SEO? You probably do! Maybe without even knowing. Every time you publish something on the Web – think social media or your website – you do SEO! You probably consider headlines and keywords and want to…

  • One day I threatened Google with symbolic retaliation. Why? It was for their poor treatment of publishers and the open Web. Yet my idea back then was still somehow metaphorical. Fast forward a few years and there is a tool…