• Is Commenting on Dofollow-Blogs a Link Building Strategy?

    * This post is about commenting on so called “dofollow-blogs”. Does commenting as a link building strategy make sense? Spoiler alert: it doesn’t in most cases. It’s not a real link building strategy to be honest. Yet it can make…

  • Can you replace SEO with (inbound) marketing? Hell no! Such a shortsighted idea! Hear me out! The idea might sound tempting though. Why? Can inbound marketing replace SEO? Inbound marketing can’t replace SEO. Neither can Why do I ask then?…

  • 7 SEO 2 Techniques Obama Used to Score on the Web

    What is SEO 2? It’s mostly content and social SEO. It’s not just about getting found on search engines or social media. It is a term that encompasses modern techniques of making a message heard online. It’s also any feasible…

  • X/Twitter headlines are about short striking descriptive tidbits. Why? So that they can spread virally quickly and frequently. X/Twitter is full of often outrageous updates. No joke. It’s hard to get noticed in that context where everybody screams. As a…

  • The 10 Commandments of Business Blogging

    * Imagine you blog for a business with almost religious fervor! What would be the 10 commandments to abide by? Here are some suggestions informed by many years of business blogging myself! Whatever you do, you need passion! You have…