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  • SEO Speak Translated: The Real SEO Glossary

    * The SEO industry has adopted a special terminology. Some even might call it insider lingo, jargon or worse. It’s SEO slang that might get misunderstood by outsiders. Thus clients, website visitors or the general public often struggle to discover…

  • [Content SEO] Run DMC and Google Want You to “Keep it Fresh”

    [Content SEO] Run DMC and Google Want You to “Keep it Fresh”

    * Are you spitting rhymes about gold chains and Adidas kicks? Or shaping your SEO and content strategy? One thing is for sure and essential… “Keepin’ it fresh.” Fresh content is current and engaging, and Google prefers that. It seems…

  • Your “Crawled – Currently Not Indexed” Message is not about SEO!

    Your “Crawled – Currently Not Indexed” Message is not about SEO!

    So you publish online? You may have your own website or manage someone else’s? Then you probably want to know how to show up on Google search. You most likely also already use Google Search Console (GSC from now on).…

  • How to Create Evergreen Content: Preventing Decay Right from the Start

    How to Create Evergreen Content: Preventing Decay Right from the Start

    When I started writing this blog in 2007 I didn’t plan for the long term. All that counted was now. It worked fine for a year or maybe even two. By now it means work though plus a risk of…

  • This is Why Google Search is Dying* and How to Search Instead

    This is Why Google Search is Dying* and How to Search Instead

    Do you think Google sucks? Yes. Google search is dying*. Why that? Ads, on-site features and AI take over gradually. In this post I reflect on how complex the Google search experience is nowadays. To solve the problem I will…

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seo2.blog

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