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SEO2 is for real. seo2.blog does not cover mere theory. Yes, I practice what I preach. It’s not just talk to make more people follow me. No wonder some people call it the “social SEO“. How do you actually do…
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* In this post I reveal the secret of SEO2! As of 2026 it’s rather known as “digital PR”. Yet I rather prefer the term “social SEO” by now. At the end of the day social media is about SEO…
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Do you think Google sucks? Yes. Google search is almost dead*. Why that? Ads, on-site features and AI take over gradually. In this post I reflect on how complex the Google search experience is nowadays. To solve the problem I…
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* Back in 2008 I celebrated my first World Usability Day. How? By pointing out usability mistakes usability experts commit. I simply reviewed their website! In 2010 they still failed. Finally by 2015 they improved their user experience (UX). So…
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* Google has introduced the term “unnatural links” to refer to links meant to manipulate the search algorithm. They also have been sending unnatural links warnings starting in 2012. The messages usually meant that you got penalized on Google search.…