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  • This is Why Google Search is Dying* and How to Search Instead

    This is Why Google Search is Dying* and How to Search Instead

    Do you think Google sucks? Yes. Google search is dying*. Why that? Ads, on-site features and AI take over gradually. In this post I reflect on how complex the Google search experience is nowadays. To solve the problem I will…

  • [Content SEO] Run DMC and Google Want You to “Keep it Fresh”

    [Content SEO] Run DMC and Google Want You to “Keep it Fresh”

    * Are you spitting rhymes about gold chains and Adidas kicks? Or shaping your SEO and content strategy? One thing is for sure and essential… “Keepin’ it fresh.” Fresh content is current and engaging, and Google prefers that. It seems…

  • The Future of the Web According to Eric Schmidt of Google

    The Future of the Web According to Eric Schmidt of Google

    * Do you wonder about the future of the Web? I do! So did Google CEO Eric Schmidt. Let’s recapitulate what he predicted during his reign at Google! Who is Eric Schmidt and why should we care? Over the years…

  • How Relationship Building for SEO Works Without Link Begging

    How Relationship Building for SEO Works Without Link Begging

    Relationship building increasingly replaces link building in SEO. It’s official! Even industry leading Search Engine Land proclaims it in a headline: “Modern link building is about relationships, not transactions” Jolissa Skow That’s truly amazing news! Why? There is no need…

  • How Link Building Really Works for SEO – By Attracting Links

    How Link Building Really Works for SEO – By Attracting Links

    * I don’t cover link building on seo2.blog a lot. Why? It’s already more than enough. I did for many years. Usually I attempted to expand the concept to go beyond “building” links. Why? Attracting links is the way to…

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seo2.blog

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