• As a modern SEO I deal a lot with increasing website engagement decreasing bounce rates. It means: I aim to make people visiting websites stay, read longer and ideally click something important. When people bounce off a website right away…

  • Your blog isn’t getting as many visitors as you’d like? You need a quick lesson in how people read on the Web! They don’t, they scan. Thus often size matters when blogging to get engagement. What size does matter blogging?…

  • SEO Activism: Detox Campaign by Greenpeace

    For years I’ve been a proponent of using SEO for more than just making money. You can’t just do business as usual when the planet and humanity with it goes down the drain. Yet SEO for activism still rarely happens.…

  • Quora for Business: Is the Q&A Site Worth the Effort?

    When Quora launched a huge corporation ruled the Q&A market. Quora defeated it within a few years. Nowadays it’s still one of the leading Q&A sites. Is still worth it though in the AI age? Did Reddit steal the show…

  • Best Search Engine According to Google

    Google needs SEO to rank on Google! Why? Let me explain. When I first published this post in 2007 a hugely popular Google optimization parody exploded on the Web. Nowadays we would say it went viral. It was titled: “What…