• New Definition of SEO: Search Everywhere Optimization

    I promised you a new definition of SEO when I started this blog. Thus I called it SEO 2.0 back in 2007! Finally it arrived. What is SEO in the twenties of the 21st century? SEO is “Search Everywhere Optimization”…

  • How Many Sites Are Subject to Manual Actions/Penalties on Google?

    Google first released an “interactive infographic” titled “how search works” in 2013. It started with the number of “30 trillion individual pages” Google had in its index. Later on another number was mentioned: 0.22% of all domains in the Google…

  • Why Social SEO Is Better Than Just SEO and SMO

    For many years SEO (Search Engine Optimization) has been perceived as different from SMO (Social Media Optimization). Both disciplines lived side by side and many practitioners specialized either in one or the other. Now it’s best to combine both! With…

  • How Using the Google Disavow Tool Helps or Hurts Your SEO

    Back in 2007 Google outlawed paid links along many other “link schemes”. They also started penalizing sites for “unnatural links” later on. Thus they also created the problem of so-called “negative SEO”. The better term for it is Google sabotage…

  • Is This the Best Affordable Semrush + Ahrefs Alternative for Small Business?

    Do you want to optimize your website yourself as a small business owner? I may have found the best affordable Semrush and Ahrefs alternative for small businesses. You don’t need to hire an SEO expert to get and implement what…