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When Google first released an “interactive infographic” titled “how search works” in 2013 I ignored it. Then Barry Schwartz convinced me to take a second look. The infographic started with the number of “30 trillion individual pages” Google had in…
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Photographers and other visual artists have a magnificent tool to show off their work these days! It’s called the Internet. On the Web everybody loves great photos and artworks. Thus they spread basically by themselves. How to succeed as a…
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It’s astonishing how simple image SEO for blogs was for many years. Yet it got way more complex by now. Can you still get image search traffic from Google? Is it even worth it? Yes and yes! Some simple image…
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My legendary article on “10 Steps to Success on the ‘Net Without SEO” over at Google Blogoscoped sparked some debate. Among other points raised one dealt with the very question I asked myself back then! One guy asked me whether…
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This is part of a little series of posts about blogs, social media and search best practices. The article deals with “topical categorization” for social media audiences and beyond. In essence the post is not just about categories you assign…