• How Relationship Building for SEO Works Without Link Begging

    It’s official: relationship building increasingly replaces link building in SEO. That’s truly amazing news! I’ve been preaching relationships for years before the approach arrived in the SEO mainstream. I’m glad it has: what’s the single greatest channel for generating consistent…

  • How Link Building Really Works for SEO – By Attracting Links

    * I don’t cover link building on seo2.blog a lot. Why? It’s already more than enough. I did for many years. Usually I attempted to expand the concept to go beyond “building” links. Why? Attracting links is the way to…

  • * Simplicity is the ultimate (form of) sophistication Leonardo da Vinci Design or self improvement are two of my favorite topics. For both simplicity is widely accepted as the path to success. When it comes to blogs, social media or…

  • The SEO Acronym Meaning and How to Use Humor to Get + Memorize it

    You still don’t know what the SEO acronym means? WTH? That’s pitiful! You suck! Just kidding. I’m here to help. The short answer is: it usually stands for Search Engine Optimization! Yet you might wonder what the heaven that means!…

  • Rooaarr! How to Rise Above the Noise Blogging? Be Yourself!

    * We’re in the AI content flood era. So what? The noise level of the Web is overwhelming. Almost everybody uses so-called LLMs to publish and of course more. Thus there is a huge amount of noise out there. There…