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Google personalizes search by default. What does this mean? You get different results than someone else. It has a major impact on SEO and beyond. People may even end up in a carefully curated filter bubble. Sure, you can depersonalize…
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You have to evaluate social media opportunities. Pinterest is a great example here. Let’s use it as one! Is Pinterest still worth it? Even in 2026? What about traffic and engagement? See below for details! Hype vs hope Every year…
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Oh no! It happened again! You just checked out a notification. You have to face the grim reality: it’s an addiction! Are you addicted to social media? I am probably addicted to social media! How about you? I warn you:…
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When I started this blog I focused mainly on using social media. It was not just about social media usage as a distraction. My main point was that you can use it professionally for business and marketing as well. When…
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One day I was awestruck when I visited the site of most important German blogging conference re:publica. Why was I so flabbergasted? The re:publica site sold links. Paid links are frowned upon by Google since 2007! Google has repeatedly asked…