• Why SEOs Fail on Social Media

    * Many search engine optimizers are still stuck in the past. These old school practitioners fail to adapt. They struggle with the new social media driven environment of Search Everywhere Optimization! They attempt to apply rules of the legacy Web…

  • When I started this blog in 2007 and called it “SEO 2.0” I thought: “Soon I will truly redefine SEO.” It was not just about an upgrade to version 2.0! “I will redefine SEO as a whole!“ Why? I wasn’t…

  • Moving Towards a New Definition of SEO

    * I promised you a redefinition of SEO when I started this blog. Thus I called it SEO 2.0! It’s just seo2.blog now yet .. … it’s still in the name of it. “Where is it?” you might ask. Until…

  • The term SEO 2.0 has been used by many before I started this blog in 2007 and called it SEO 2.0 as well initially. Those who already used it defined SEO 2.0 in various differing ways. There was and still…

  • After freelancing for a few years I finally realized that not all clients are good for me. When it comes to SEO this can be even more difficult. Why? SEO requires a lot of trust and a streamlined workflow for…