• When I started this blog in 2007 and called it “SEO 2.0” I thought: “Soon I will truly redefine SEO.” It was not just about an upgrade to version 2.0! “I will redefine SEO as a whole!“ Why? I wasn’t…

  • Moving Towards a New Definition of SEO

    * I promised you a redefinition of SEO when I started this blog. Thus I called it SEO 2.0! It’s just seo2.blog now yet .. … it’s still in the name of it. “Where is it?” you might ask. Until…

  • The term SEO 2.0 has been used by many before I started this blog in 2007 and called it SEO 2.0 as well initially. Those who already used it defined SEO 2.0 in various differing ways. There was and still…

  • After freelancing for a few years I finally realized that not all clients are good for me. When it comes to SEO this can be even more difficult. Why? SEO requires a lot of trust and a streamlined workflow for…

  • * Back in 2013 BuzzFeed reported that search traffic was outnumbered by social media as a referral source. “Traffic from Google to digital publishers dropped 30% over the past eight months.” By 2026 the situation is much different. Publishers lose…