• SEO Activism: Detox Campaign by Greenpeace

    For years I’ve been a proponent of using SEO for more than just making money. You can’t just do business as usual when the planet and humanity with it goes down the drain. Yet SEO for activism still rarely happens.…

  • How Green SEOs Can Save the World

    * When one of my favorite green blogs was looking for an SEO expert I was seriously tempted. Why not quit client work and focus on green SEO full time? After all I was an activist even before I started…

  • Where Did All The Search Traffic Go?

    As of 2026 publishers struggle to maintain a steady influx of Google traffic. Organic search traffic numbers dropped to most large news sources including It’s so bad many large publishers consider banning Google search bots altogether according to The WSJ.…

  • How to Feed Pandas, Penguins and People

    This post is not about cute animals. It’s about SEO for the people. When it comes to search a Panda and a Penguin are different types of Google updates or rather penalties. As of now they are part of Google’s…

  • Why I Banned Google on my Blog

    It’s 2026 and many big publishers consider blocking Google search bots. It’s not a new idea to me! I banned Google on my blog in 2012. Why? Isn’t it ironic for a self proclaimed SEO (as in “search engine optimization”)…