• Audience Building: Get Returning Visitors and Subscribers!

    Are you building an audience of regulars coming back? Are people visiting your site of their own accord? No? It’s the single most important part of a long term approach to a sound online presence! Of the top 20 websites…

  • Ways of Writing for Subscribers: More of the Same but Better

    One day I realized that writing for social media sucks! Instead I focused on ways of writing for subscribers and other regular visitors. How to fulfill the needs of your regular readers? Ideally you know their main motivation for coming…

  • Reddit is on top of everybody’s search results nowadays. Yet it’s still mostly an English-language tool and the audience is largely American. The world is not just English-speaking though! The Internet has also other options in different languages. The more…

  • Why SEOs Fail on Social Media

    * Many search engine optimizers are still stuck in the past. These old school practitioners fail to adapt. They struggle with the new social media driven environment of Search Everywhere Optimization! They attempt to apply rules of the legacy Web…

  • When I started this blog in 2007 and called it “SEO 2.0” I thought: “Soon I will truly redefine SEO.” It was not just about an upgrade to version 2.0! “I will redefine SEO as a whole!“ Why? I wasn’t…