• Image SEO for Photographers and Other Visual Artists

    Photographers and other visual artists have a magnificent tool to show off their work these days, the Internet. Everybody loves great photos and artworks so they spread basically by themselves. Being successful on the Web as a photographer or visual…

  • Simple Image SEO Best Practices for Google Image Search Traffic

    It’s astonishing how simple image SEO for blogs was for many years. Yet it got way complex by now. Can you still get image search traffic? Is it even worth it? Let me explain! How I received most Google traffic…

  • My legendary article on “10 Steps to Success on the ‘Net Without SEO” over at Google Blogoscoped sparked some debate. Among other points raised one dealt with the very question I asked myself back then! One guy asked me whether…

  • Social Media Best Practices: How to Serve Audience Interests

    This is part of a little series of posts about blogs, social media and search best practices. The article deals with “topical categorization” for social media audiences and beyond. In essence the post is not just about categories you assign…

  • Web Design by Itself Has no ROI

    When you want to sell blogging, social media or SEO services you have to explain and prove ROI (Return On Investment). Yet when we talk about website design nobody asks us upfront what the ROI of it is. Thus some…