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As a modern SEO I deal a lot with increasing website engagement and thus decreasing bounce rates. It means: I aim to make people visiting websites stay, read longer and ideally click something important. Why is measuring the bounce rate…
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Your blog isn’t getting as many visitors as you’d like? You need a quick lesson in how people read on the Web! They don’t, they scan. Thus often size matters when blogging to get engagement. What size does matter blogging?…
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For years I’ve been a proponent of using SEO for more than just making money. You can’t just do business as usual when the planet and humanity with it goes down the drain. Yet SEO for activism still rarely happens.…
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Google needs SEO to rank on Google! Why? Let me explain. When I first published this post in 2007 a hugely popular Google optimization parody exploded on the Web. Nowadays we would say it went viral. It was titled: “What…
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Niche and topical communities are one of the most important pillars of a social SEO approach to audience building. Only by contributing to communities you are able to deeply connect with your peers and “prove your E-E-A-T“. These “engagers” you…