• ‘SEO is Dead’ is Dead – How Ragebait Works

    Diamond Skull by Damien Hirst.* Once in a while I check my social media feeds and see to my dismay another “SEO is dead” post. This type of “ragebait” gets spread every year at least a few times by now.…

  • Readability Advice: Lorem Ipsum Yourself! Design Content!

    * One of the most important things on the Web is readability. Why? People who can’t even read your body text leave! Despite that to this day many still neglect it, even I often ask people to improve their readability…

  • SEO Speak Translated: The Real SEO Glossary

    * The SEO industry has adopted a special terminology. Some even might call it insider lingo, jargon or worse. It’s SEO slang that might get misunderstood by outsiders. Thus clients, website visitors or the general public often struggle to discover…

  • [Content SEO] Run DMC and Google Want You to “Keep it Fresh”

    * Are you spitting rhymes about gold chains and Adidas kicks? Or shaping your SEO and content strategy? One thing is for sure and essential… “Keepin’ it fresh.” Fresh content is current and engaging, and Google prefers that. It seems…

  • How to Create Evergreen Content: Preventing Decay Right from the Start

    When I started writing this blog in 2007 I didn’t plan for the long term. All that counted was now. It worked fine for a year or maybe even two. By now it means work though plus a risk of…