• Noob Guide: Learn How to Blog or Writing for Beginners

    You found one of those “how to set up WordPress” aka “start a blog” primers? Then you clicked through it? Welcome, you noob! This is a guide for novices like you! You want to learn how to blog? Excellent! You’re…

  • When I started this blog I proclaimed that SEO is dead and that you don’t need it anymore to succeed on the Web. Moreover I announced a new kind of SEO — SEO 2.0! SEO 2.0 works almost completely differently…

  • AimClear is not just an SEO company — it’s about “Integrated digital marketing” as of 2025. It’s based in “lovely Duluth, Minnesota” in their own words. Over the years AimClear has received multiple “best agency” awards. While I never met…

  • You Won’t Believe How I Recovered from Google’s Panda Update!

    A panda might be a cute animal. Yet for most people who have a website it’s different! Why? When you get traffic from search or rather mostly from Google a panda is a true predator! Websites hit by one of…

  • The ROI of Blogging and Social Media is More than Money

    For years ROI or Return on Investment was a term used just by business people. Hard core accountant types in suits and analytics obsessed marketers who worked for them looked at ROI. Meanwhile search marketers often focused on rankings, traffic…