• How to Create Evergreen Content: Preventing Decay Right from the Start

    When I started writing this blog in 2007 I didn’t plan for the long term. All that counted was now. It worked fine for a year or maybe even two. By now it means work though plus a risk of…

  • The Future of the Web According to Eric Schmidt of Google

    * Do you wonder about the future of the Web? I do! So did Google CEO Eric Schmidt. Let’s recapitulate what he predicted during his reign at Google! Who is Eric Schmidt and why should we care? Over the years…

  • How Relationship Building for SEO Works Without Link Begging

    Relationship building increasingly replaces link building in SEO. It’s official! Even industry leading Search Engine Land proclaims it in a headline: “Modern link building is about relationships, not transactions” Jolissa Skow That’s truly amazing news! Why? There is no need…

  • How Link Building Really Works for SEO – By Attracting Links

    * I don’t cover link building on seo2.blog a lot. Why? It’s already more than enough. I did for many years. Usually I attempted to expand the concept to go beyond “building” links. Why? Attracting links is the way to…

  • * Simplicity is the ultimate (form of) sophistication Leonardo da Vinci Design or self improvement are two of my favorite topics. For both simplicity is widely accepted as the path to success. When it comes to blogs, social media or…