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My legendary article on “10 Steps to Success on the ‘Net Without SEO” over at Google Blogoscoped sparked some debate. Among other points raised one dealt with the very question I asked myself back then! One guy asked me whether…
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This is part of a little series of posts about blogs, social media and search best practices. The article deals with “topical categorization” for social media audiences and beyond. In essence the post is not just about categories you assign…
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When you want to sell blogging, social media or SEO services you have to explain and prove ROI (Return On Investment). Yet when we talk about website design nobody asks us upfront what the ROI of it is. Thus some…
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When Wolfram Alpha first launched it was hyped as another “Google killer”. It’s allegedly a search engine. Given our modern terminology we could call it an answer engine. Yet it fails at both sadly. I tested it in 2026 again…
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* Content is not a one size fits all solution! For small business owners who can’t afford to become publishers there is a more viable approach to online visibility. It applies even more to activists, charities or non-profits! What else…