• Social SEO Metrics to Use Instead of Website Traffic

    AI based search engines digest and regurgitate third party content.  Why is that a problem for publishers or website owners? AI search does not usually lead searchers to sources.  “76% of searches now end without ever leaving Google.” Kevin Indig…

  • How to Make Your Website User Friendly Like Fashion Magazines

    There is a whole lot digital media could learn about making user friendly websites from the rules and practices applied by their printed counterpart, especially glossy fashion magazines.

  • You may have noticed the three links in the top menu of the seo2.blog homepage — blogging, social media + search. For several years this blog has focused on the three. Thus the three main categories are linked in the…

  • How to Optimize Your Website for Privacy to Gain More Business

    When it comes to online business: are you a creepy stalker invading people’s privacy for profit? Or do you optimize your website for privacy? Do you have dozens of trackers installed on your site?

  • Social Media Trends You Can’t Ignore

    Social media is ever evolving, revolving and sometimes struggling. Yet there also long term trends which you can’t ignore. What are they? Some sites reflecting overall trends lose steam and die while others are born and/or accelerate. Thus I compiled…