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For years I’ve been a proponent of using SEO for more than just making money. You can’t just do business as usual when the planet and humanity with it goes down the drain. Yet SEO for activism still rarely happens.…
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Google needs SEO to rank on Google! Why? Let me explain. When I first published this post in 2007 a hugely popular Google optimization parody exploded on the Web. Nowadays we would say it went viral. It was titled: “What…
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Niche and topical communities are one of the most important pillars of a social SEO approach to audience building. Only by contributing to communities you are able to deeply connect with your peers and “prove your E-E-A-T“. These “engagers” you…
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* When one of my favorite green blogs was looking for an SEO expert I was seriously tempted. Why not quit client work and focus on green SEO full time? After all I was an activist even before I started…
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As of 2026 publishers struggle to maintain a steady influx of Google traffic. Organic search traffic numbers dropped to most large news sources including It’s so bad many large publishers consider banning Google search bots altogether according to The WSJ.…