• Reddit is on top of everybody’s search results nowadays. Yet it’s still mostly an English-language tool and the audience is largely American. The world is not just English-speaking though! The Internet has also other options in different languages. The more…

  • Why SEOs Fail on Social Media

    * Many search engine optimizers are still stuck in the past. These old school practitioners fail to adapt. They struggle with the new social media driven environment of Search Everywhere Optimization! They attempt to apply rules of the legacy Web…

  • When I started this blog in 2007 and called it “SEO 2.0” I thought: “Soon I will truly redefine SEO.” It was not just about an upgrade to version 2.0! “I will redefine SEO as a whole!“ Why? I wasn’t…

  • The term SEO 2.0 has been used by many before I started this blog in 2007 and called it SEO 2.0 as well initially. Those who already used it defined SEO 2.0 in various differing ways. There was and still…

  • After freelancing for a few years I finally realized that not all clients are good for me. When it comes to SEO this can be even more difficult. Why? SEO requires a lot of trust and a streamlined workflow for…