• * Over the years I have repeatedly expressed my belief in “people SEO“. It means that the only future proof SEO approach in a social media world is to forge relationships. I have never elaborated on it in a single…

  • * Some influential bloggers have written about the end of the golden age of tech blogging in 2011. Others followed ever since. They often say “tech” but in a way they mean blogging in general it seems. Some people were…

  • 7 Rules of Ethical SEO to Respect

    * Do you practice SEO? You probably do! Maybe without even knowing. Every time you publish something on the Web – think social media or your website – you do SEO! You probably consider headlines and keywords and want to…

  • One day I threatened Google with symbolic retaliation. Why? It was for their poor treatment of publishers and the open Web. Yet my idea back then was still somehow metaphorical. Fast forward a few years and there is a tool…

  • In SEO Trust Matters: How to Build it then?

    Making your site more trustworthy for searchers and search engines benefits your business. Here’s how to build overall trust in your site. Sure, trust is not a new buzzword or concept. Thus it does not get the attention it deserves…