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When I started writing this blog in 2007 I didn’t plan for the long term. All that counted was now. It worked fine for a year or maybe even two. By now it means work though plus a risk of…
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Do you think Google sucks? Yes. Google search is dying*. Why that? Ads, on-site features and AI take over gradually. In this post I reflect on how complex the Google search experience is nowadays. To solve the problem I will…
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* Do you wonder about the future of the Web? I do! So did Google CEO Eric Schmidt. Let’s recapitulate what he predicted during his reign at Google! Who is Eric Schmidt and why should we care? Over the years…
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Relationship building increasingly replaces link building in SEO. It’s official! Even industry leading Search Engine Land proclaims it in a headline: “Modern link building is about relationships, not transactions” Jolissa Skow That’s truly amazing news! Why? There is no need…
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* I don’t cover link building on seo2.blog a lot. Why? It’s already more than enough. I did for many years. Usually I attempted to expand the concept to go beyond “building” links. Why? Attracting links is the way to…