• Simple Image SEO Best Practices for Google Image Search Traffic

    It’s astonishing how simple image SEO for blogs was for many years. Yet it got way more complex by now. Can you still get image search traffic from Google? Is it even worth it? Yes and yes! Some simple image…

  • My legendary article on “10 Steps to Success on the ‘Net Without SEO” over at Google Blogoscoped sparked some debate. Among other points raised one dealt with the very question I asked myself back then! One guy asked me whether…

  • Social Media Best Practices: How to Serve Audience Interests

    This is part of a little series of posts about blogs, social media and search best practices. The article deals with “topical categorization” for social media audiences and beyond. In essence the post is not just about categories you assign…

  • Web Design by Itself Has no ROI

    When you want to sell blogging, social media or SEO services you have to explain and prove ROI (Return On Investment). Yet when we talk about website design nobody asks us upfront what the ROI of it is. Thus some…

  • Why Wolfram Alpha is a Waste of Time and no Threat to Google

    When Wolfram Alpha first launched it was hyped as another “Google killer”. It’s allegedly a search engine. Given our modern terminology we could call it an answer engine. Yet it fails at both sadly. I tested it in 2026 again…