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Some words are correct English yet nonetheless make your blog less trustworthy. Why? They have obviously negative or hidden meanings. In linguistics we call them connotations. These influence your readers inadvertently. Thus they damage trust in you and your blog…
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Nowadays content marketing or SEO is a must-have for everybody who has an online presence. Why? Google’s business model is to monetize third party content. So what? You need to “just create great content and they will come”. Who are…
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In recent years more and more people are less and less fond of Google. Google monopolizes many industries! It also mostly makes money by tracking people and selling their private data to advertisers. One of the markets Google dominates is…
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One day I was awestruck when I visited the site of most important German blogging conference re:publica. Why was I so flabbergasted? The re:publica site sold links. Paid links are frowned upon by Google since 2007! Google has repeatedly asked…
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As you might have noticed I’ve been talking about outreach and more specifically blogger outreach repeatedly. I’ve done lots of outreach myself as well over the years. This time I want to go beyond mere advice.