7 Simple Image SEO Best Practices that Lead to the Top of Google Image Search

red-apple*

It’s astounding how simple image SEO for blogs really is. I’ve been ranking very high in Google Image Search with the images that illustrate my posts.

My images were so popular on Google that I got more traffic via Image Search than the text based Google search despite being top 10 for [seo blog] , [advanced seo], [url seo] etc.

While image traffic is not really valuable without making it useful the first step is to get that traffic at all.

Let’s take a look at the 7 simple image SEO best practices that lead to the top of Google Image Search then:

  1. The title of the page and headline of the post should be corresponding to image “A Red Apple Tastes Better” should be followed by apple.jpg
  2. The post or text below should deal with the same topic as the image or describe it, here it’s apples
  3. The image caption (the text directly below the image) should focus on the image subject: “Tasty apple”.
  4. The image size should be at least 250*300 pixel but ideally bigger
  5. The image name should be something like keyword1-keyword2.png – red-apple.png
  6. The file type should be png or jpg – Portable Network Graphics perform best
  7. Skip the usually spammy (keyword stuffed) alt attribute unless you want to use it for the visually impaired.

Once this works you can think about what to do with all this Google Image search traffic. By default it’s sheer load for most blogs unless you sell art prints.

There are several ways to make image search traffic useful. I explain these in my other image search engine optimization posts.

Last updated: March 29th, 2018: added line breaks, more examples.

* Creative Commons image by Dan Foy