Blogging Advice: How to Tell Google that You Blog

A golden robot head of C3Po from Star Wars stands on a window sill beside some books and stuff.

Google is stupid. Google is not C3PO or R2D2 from Star Wars! It’s a moron. That’s why optimizing for Google is often such a tedious task. Don’t believe me? Let me explain!


Is Google God? After all it know everything! Doesn’t it?
Unlike many uneducated people who assume that Google is God and it knows everything, I know it does not.

Google depends on you to tell it what’s going on. People who tell Google what’s up all day and are getting paid for that are called SEOs.

This time I want to demonstrate you how the Google moron does not notice that you’re a blog unless you tell him.

Basically you might assume that Google knows that you’re a blog the minute you end up in the index. But it does not.

I tested it with my blog here by watching the rankings for [seo blog] after it appeared for the first time in the top 100. Not that I optimize SEO 2.0 for “seo blog”, I aim for seo itself ;-)


Ranking for [keyword+blog] or not at all

I was curious nonetheless. When you take a look at the image above you will see my rankings for the search phrase [seo blog].

You might notice that they are rather inconsistent. SEO 2.0 even disappeared for some days lately from the top 100 for seo blog. Why, you might ask?

  • Was SEO 2.0 less of a SEO blog during those days? Take a guess.
  • Did I pause and stopped posting during that time? No, the contrary is the case.
  • Did I loose links or did nobody link to me? No, many authority bloggers did.

What happened then? Well. let me explain. The only way seems to determine whether your publication a blog is when you call it a blog, or at least refer to it as a blog.

The days I ranked highest I wrote posts that had the keyphrase [seo blog] in them. The days I dropped out those postings disappeared in the archives or rather on page 2.


It’s not a blog until you say so!
When you look closely you won’t find the term [seo blog] anywhere on SEO 2.0 outside some posts. I link to the SEO blogs post but that’s all and that’s plural. This does raise some questions:

  • Can’t Google see that you use a WordPress engine?
  • Doesn’t Google notice that you ping the blogsearch daily or at least every 2-3 days?
  • Does Google not spider Technorati at all?
  • Does Google not take heed to the fact that you are linked in blogrolls all over the place?

We know that all these ranking factors can be easily incorporated into the Google search. Nonetheless Google ignores them almost completely.

When you want to rank for SEO blog you have to use this boring phrase in your title and on your front page.

In case you blog about cars call it the car blog, if you blog about ecology call it a green blog, if you write about gadgets call it a gadget blog.

People really look for that combinations of a given topic+blog. Just yesterday I was searching for a fair trade blog.

I still won’t call myself SEO 2.0 Blog or SEO 2.0 SEO Blog, it just sounds so stupid and obvious. Imagine a car maker calling a car a car. This is the “Toyota Prius car”. How silly is that?

On the other hand: when you want to rank on the Google moron – for your [topic+blog] – you have to mention both keywords. Easy, isn’t it?

Last updated: May 31st, 2018.