When Wall Street Goes Down SEO Goes Up – How Come?
Don’t read the papers first thing in the morning! Usually they ruin your day!
Remember when Wall Street broke down and spawned the financial crisis?
Banks crumbled and corporate capitalism turned to “state capitalism” as it seemingly only works as long it’s subsidized by the state in most cases.
How to Explain the Growing Demand for SEO?
All of this talk about slow economy etc. has been around for a while. It hasn’t slowed down one part of the world economy though: SEO.
Yes – right – the search engine optimization industry or more broadly the search marketing business didn’t get affected by major economic upheavals.
Demand for search engine optimization has been steady or even growing over the years.
It will stay that way. I will tell you why: here are 7 reasons why what’s bad for Wall Street is good for SEO:
1. Most Internet marketing companies do not have shares that get traded on Wall Street. The SEO business is not run by huge corporations.
2. When the economy ails ad spend goes down. Most people don’t click on these annoying ads. Businesses rather invest in organic reach then.
Ads are more expensive than organic campaigns because you have to pay continuously to get traffic instead of optimizing once and tweaking then.
When you improve your site, content and relations you do it for good and benefit for years. You just need to add more of what works.
3. People don’t click on newspapers and magazine ads! They pay less for them. It means fewer newspapers and magazines.
That’s also more Internet business as people turn to the Web when seeking news. What do the news websites need? Organic reach?
4. When big businesses fail their employees stay alive! They may end up self-employed but the smarter ones start their own businesses.
Nowadays eventually many of them start Internet businesses (in fact in the 21st century it’s a real trend ;-). These people need what? Yes, they need some Google traffic for their sites.
5. When businesses fail people still have to eat, buy clothing and pay rent. These people also have less money to waste.
Consumers turn to the Internet to check out all those pesky shopping search engines those evil search engine optimizers have set up.
6. Even Americans might consider leaving the car at home instead of going to Walmart to buy products Made in China.
This way they save money on gas.
They might research the Web for someone who delivers groceries and other stuff to their doorsteps.
Those delivery services won’t be all in China! They rather will be from the US. What will those delivery services need?
Websites! Competitive websites! Hey Frank, our Web designer tells me we need this “SEO” thing. We need someone to help us!
7. Unemployed bankers and former insurance agents may turn to the Web to optimize their sites and earn money on the Web.
You won’t end up as an expert over night though. In order to compete on highly popular markets you need existing experts to help you.
Who you gonna call? They will call the long standing SEO experts who do not only claim to be experts but are acclaimed as such.
Optimism in The “SEO is Dead” Echo Chamber
Heck, I’m so damn optimistic these days. It might be due to the fact that since the fall of the new economy back in 2000 I do not invest in gamble with shares anymore.
The harder it becomes to get people to search for you the more you need experts who optimize your online presence. This is why the always active “SEO is dead” echo chamber does not depress me.