Empowerment

  • Authority and Trustrank

    One day I discovered the original Trustrank paper from 2004. Why did I revisit and study it? Trust matters in SEO, even back then. So what exactly is TrustRank then? And how does it affect you most probably? See below!…

  • When Link Building Think Relationships not Technology

    When link building many stingy publishers only want inbound links. In contrast they don’t link out. They are even afraid that links from User Generated Content (UGC) – like comments – are draining their authority. Questions like these are really…

  • Profitable Ways to Use Social Media

    Have you ever wondered why you are spending hours daily on the Internet without really working? Some people assume that you are wasting your time when looking at cute cat images on Facebook. Here are profitable ways to use social…

  • SEO is Alive! Celebrate with an Online Presence Consultation!

    Demand for SEO grew by 70% from 2025 to 2026 according to Google Trends. That’s despite the huge “SEO is dead” wave of 2025. It was one the biggest hitherto. How to celebrate that SEO is alive with me? Get…

  • Non-Google Link Building Beyond Search

    Did you know? Link building has been thriving long before Google. When I went online and started publishing in 1997 Google didn’t even exist. Many search engines like already did. Yet they didn’t take links into account. They ranked pages…