Strategy

  • * Even after 20 years of blogging the question how often you have to post still remains unanswered or rather you get as many answers as many bloggers you ask. Does it even matter how often you blog or rather…

  • * Some self-proclaimed social media experts try to get noticed by questioning the obvious! They declare all the social media best practices we take for granted to be nonsense or choose to ignore them. Do social media really suck when…

  • It’s strange how when you want to sell blogging, social media or SEO services you have to explain and prove ROI (Return On Investment) at every step. At the same time I rarely witness debates about the ROI of Web…

  • Social Updates You Need to Build an Audience!

     * Audience building is the number one thing you need online and in real life. Without an audience of regular and faithful fans you are at the mercy of gatekeepers. Unless you have an audience you have to pay others…

  • Many people like to optimize the call to action or other elements of landing pages. Yet they overlook the crucial aspect of every business website or even online interaction! What is the most important ingredient every site needs? It’s the…