Strategy

  • * You have probably heard the “work smarter not harder” thing a few times haven’t you? Unless of course you have never read about productivity. It’s true. As I got older and the blogging social media search industries more complex…

  • * Many people think social media is a waste of time! Others expect them to be some kind of promised land for self promotion. Both fail! The truth is of course somewhere in between those opposites. It of course depends…

  • * For many years I admired the Creative Commons movement. Yet I have not only been a big fan of community and sharing. I also used a lot of Creative Commons licensed images here on the SEO2.blog! Usually I uploaded…

  • What is content? Everybody seems to know it. Nobody even asks before claiming that “content is king“. Yet content is not just body text or images you show on your site. Content is not the packaging! It’s what’s inside the…

  • * Some self-proclaimed social media experts try to get noticed by questioning the obvious! They declare all the social media best practices we take for granted to be nonsense or choose to ignore them. Do social media really suck when…