Strategy

  • What is Content? It’s not Your Sales Copy

    What is content? Everybody seems to know it. Nobody even asks before claiming that “content is king“. Yet content is not just body text or images you show on your site. Content is not the packaging! It’s what’s inside the…

  • SEO Has Evolved – It’s About Popularization

    * SEO is not the alpha and omega! It has evolved to become more than just search engine optimization. Also it’s not “just marketing“. You can optimize things without selling them on a market. SEO has progressed and advanced in…

  • Hey You, You’re Not Boring – You Rock Like Elvis!

    * This is a post about rocking like Elvis instead of being boring. You can skip the boring part about headlines that follows. You can jump right to the rock & roll part to find out how to rock like…

  • * You may know it already: I started training parkour many years ago. So what? It made me not only 200% healthier over the years! It made me feel 10 years younger. Parkour also inspired me in other areas of…

  • Social Updates You Need to Build an Audience!

     * Audience building is the number one thing you need online and in real life. Without an audience of regular and faithful fans you are at the mercy of gatekeepers. Unless you have an audience you have to pay others…