Strategy

  • Do Social Media Conversation, Engagement & Sales Suck?

    * One day a self-styled social media expert proclaimed that social media bring no value. Do they? Are the social media best practices we take for granted nonsense? Do social media really suck when it comes to Spoiler alert: No,…

  • The Future of the Web According to Eric Schmidt of Google

    * Do you wonder about the future of the Web? I do! So did Google CEO Eric Schmidt. Let’s recapitulate what he predicted during his reign at Google! Who is Eric Schmidt and why should we care? Over the years…

  • * Simplicity is the ultimate (form of) sophistication Leonardo da Vinci Design or self improvement are two of my favorite topics. For both simplicity is widely accepted as the path to success. When it comes to blogs, social media or…

  • What is Content? It’s not Your Sales Copy

    What is content? Everybody seems to know it. Nobody even asks before claiming that “content is king“. Yet content is not just body text or images you show on your site. Content is not the packaging! It’s what’s inside the…

  • SEO Has Evolved – It’s About Popularization

    * SEO is not the alpha and omega! It has evolved to become more than just search engine optimization. Also it’s not “just marketing“. You can optimize things without selling them on a market. SEO has progressed and advanced in…