Social Media

  • It’s official: relationship building increasingly replaces link building in SEO. That’s truly amazing news! I’ve been preaching relationships for years before the approach arrived in the SEO mainstream. I’m glad it has. There is just one problem with relationship building…

  • “Here Comes the Future: Teaching Social Media” is a contribution by Dustin Verburg. I added the teaser image and text formatting like bold, italics, paragraphs, citations and lists. One day I read an article about a lawmaker in Trenton, NJ…

  • * We’re in the era of “content marketing”. It’s “publish or perish”! Is it? It seems not just scientists and SEO specialists who have to create content to survive. Every business seemingly has to as Google etc. needs content to…

  • * Some self-proclaimed social media experts try to get noticed by questioning the obvious! They declare all the social media best practices we take for granted to be nonsense or choose to ignore them. Do social media really suck when…

  • Social Updates You Need to Build an Audience!

     * Audience building is the number one thing you need online and in real life. Without an audience of regular and faithful fans you are at the mercy of gatekeepers. Unless you have an audience you have to pay others…