Social Media

  • Wisdom of crowds has proven very useful in organizing the information overload of the Web. Sadly though the first wave of social sites like Facebook, X/Twitter or Reddit are increasingly toxic. How to read news online using social filters and…

  • Peak Outreach: Forget Influencers! Contact Engagers

    * Influencer marketing has become wide-spread. There are only a few of them out there though! Successful people were always busy. Nowadays they get flooded with requests. These days everybody and their aunt are practicing influencer outreach. Thus it’s almost…

  • Niche and topical communities are one of the most important pillars of a social SEO appraoch to audience building. Only by contributing to communities you are able to deeply connect with your peers and “prove your E-E-A-T“. These “engagers” you…

  • Silly Marketers: SEO is for Vanity

    * Many marketers just don’t get it. Either they are ignorant, silly or worse. Usually I’m not bashing anybody. Yet sometimes a post makes me think that we are still on the early Web. As if social media were something…

  • Social Updates You Need to Build an Audience!

     * Audience building is the number one thing you need online and in real life. Without an audience of regular and faithful fans you are at the mercy of gatekeepers. Unless you have an audience you have to pay others…