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Your online reputation is more important than ever! One negative Reddit thread can cost you numerous customers and millions of Dollars. Yet most people approach their online reputation wrong. They usually just react frantically after they get a bad rep!…
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I promised you a new definition of SEO when I started this blog. Thus I called it SEO 2.0 back in 2007! Finally it arrived. What is SEO in the twenties of the 21st century? SEO is “Search Everywhere Optimization”…
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For many years SEO (Search Engine Optimization) has been perceived as different from SMO (Social Media Optimization). Both disciplines lived side by side and many practitioners specialized either in one or the other. Now it’s best to combine both! With…
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Photographers and other visual artists have a magnificent tool to show off their work these days! It’s called the Internet. On the Web everybody loves great photos and artworks. Thus they spread basically by themselves. How to succeed as a…
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This is part of a little series of posts about blogs, social media and search best practices. The article deals with “topical categorization” for social media audiences and beyond. In essence the post is not just about categories you assign…