seo2.blog

SEO

  • Training in Winter

    * You may know it already: I started training parkour many years ago. So what? It made me not only 200% healthier over the years! It made me feel 10 years younger. Parkour also inspired me in other areas of…

  • Is Topical Authority an SEO Hype or the AI Content Crap Savior?

    Is Topical Authority an SEO Hype or the AI Content Crap Savior?

    “Topical authority” sounds like another overused buzzword in the SEO community to wow peers and clients alike. Can it save us from AI crap?

  • The 7 Pillars of SEO2: Go Beyond E-E-A-T to Be POPULAR

    It’s 2025 and Google attempts to fend off the AI crap flood using its E-E-A-T principles. Does covering the basics of the Google algo suffice though? Is it enough to be popular? I don’t think so. You have to go…

  • Is Commenting on Dofollow-Blogs a Link Building Strategy?

    Is Commenting on Dofollow-Blogs a Link Building Strategy?

    * This post is about commenting on so called “dofollow-blogs”. Does commenting as a link building strategy make sense? Spoiler alert: it doesn’t in most cases. It’s not a real link building strategy to be honest. Yet it can make…

  • Can Inbound Marketing Replace SEO?

    Can you replace SEO with (inbound) marketing? Hell no! Such a shortsighted idea! Hear me out! The idea might sound tempting though. Why? Can inbound marketing replace SEO? Inbound marketing can’t replace SEO. Neither can Why do I ask then?…