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One of the best performing linkbait ideas on the Web seems to be SEO bashing. When you read things like you may assume it’s a new phenomenon. Yet it’s not. SEO has been the black sheep everybody loved to bash…
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How to get personal on Google? You don’t have to be rude! Algorithms adapt to your preferences and choices. Google also personalizes search results by default. What does this mean? You get different results than someone else. It has a…
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One day I was awestruck when I visited the site of most important German blogging conference re:publica. Why was I so flabbergasted? The re:publica site sold links. Paid links are frowned upon by Google since 2007! Google has repeatedly asked…
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So you publish online? You may have your own website or manage someone else’s? Then you probably want to know how to show up on Google search. You most likely also already use Google Search Console (GSC from now on).…
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Diamond Skull by Damien Hirst.* Once in a while I check my social media feeds and see to my dismay another “SEO is dead” post. This type of “ragebait” gets spread every year at least a few times by now.…