seo2.blog

SEO

  • Is Topical Authority an SEO Hype or the AI Content Crap Savior?

    Is Topical Authority an SEO Hype or the AI Content Crap Savior?

    “Topical authority” sounds like another overused buzzword in the SEO community to wow peers and clients alike. Can it save us from AI crap?

  • The 7 Pillars of SEO2: Go Beyond E-E-A-T to Be POPULAR

    It’s 2025 and Google attempts to fend off the AI crap flood using its E-E-A-T principles. Does covering the basics of the Google algo suffice though? Is it enough to be popular? I don’t think so. You have to go…

  • Is Commenting on Dofollow-Blogs a Link Building Strategy?

    Is Commenting on Dofollow-Blogs a Link Building Strategy?

    * This post is about commenting on so called “dofollow-blogs”. Does commenting as a link building strategy make sense? Spoiler alert: it doesn’t in most cases. It’s not a real link building strategy to be honest. Yet it can make…

  • Can Inbound Marketing Replace SEO?

    Can you replace SEO with (inbound) marketing? Hell no! Such a shortsighted idea! Hear me out! The idea might sound tempting though. Why? Can inbound marketing replace SEO? Inbound marketing can’t replace SEO. Neither can Why do I ask then?…

  • CSS Tricks for Better SEO

    CSS Tricks for Better SEO

    * It’s often really difficult to build websites for both users and Google. There are even two separate disciplines by now to deal with it: Google still needs to be assisted in finding a website and assessing its worth. Here…