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My legendary article on “10 Steps to Success on the ‘Net Without SEO” over at Google Blogoscoped sparked some debate. Among other points raised one dealt with the very question I asked myself back then! One guy asked me whether…
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When Wolfram Alpha first launched it was hyped as another “Google killer”. It’s allegedly a search engine. Given our modern terminology we could call it an answer engine. Yet it fails at both sadly. I tested it in 2026 again…
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As a modern SEO I deal a lot with increasing website engagement and thus decreasing bounce rates. It means: I aim to make people visiting websites stay, read longer and ideally click something important. Why is measuring the bounce rate…
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For years I’ve been a proponent of using SEO for more than just making money. You can’t just do business as usual when the planet and humanity with it goes down the drain. Yet SEO for activism still rarely happens.…
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Google needs SEO to rank on Google! Why? Let me explain. When I first published this post in 2007 a hugely popular Google optimization parody exploded on the Web. Nowadays we would say it went viral. It was titled: “What…