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  • Panama Hat SEO

    I confess: I’ve been dishonest all these years! I didn’t wear a white sombrero like my avatar did. What else? I wore all kinds of hats. Some were even all black. Yet those were the exception. Usually I wore a…

  • Ignore SEO 2.0 Jobs for 3.5$/h

    Job adverts make me furious! That’s surprising as it’s difficult to annoy me these days. I’m over 40 now and not as easily infuriated anymore thanks to Zen meditation among others. Also I’m a Web professional for 20+ years now…

  • What Social Media Benefits for Business Can You Expect?

    Some misguided business people and even marketers dismiss social media saying things like “social media traffic is low value”. Dismissing social media traffic value is like saying that planes suck because you can’t drive them. It’s not just about the…

  • Pinterest Marketing Mistakes People Make and Quick Fixes

    Pinterest? You are doing it wrong! OK, I admit it, I have been using Pinterest for many years already. Yet I haven’t done any “marketing” over there. I just used it like a normal person would. By now I have…

  • The 3 Types of Online Reputation Management You Need

    Online Reputation Management was a relatively late addition to search engine optimization and it was part of a larger marketing trend. The hype has subsided over the years yet so called ORM or Online Reputation Management is the daily bread…