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Some misguided business people and even marketers dismiss social media saying things like “social media traffic is low value”. Dismissing social media traffic value is like saying that planes suck because you can’t drive them. It’s not just about the…
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Yahoo Answers dominated the Q&A space around 2010 when the Quora hype started and I originally wrote this article. Quora was barely visible at the start. In 2017 Quora finally overtook Yahoo Answers according to Google Trends: Many people ask…
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Pinterest? You are doing it wrong! OK, I admit it, I have been using Pinterest for many years already. Yet I haven’t done any “marketing” over there. I just used it like a normal person would. By now I have…
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Online Reputation Management was a relatively late addition to search engine optimization and it was part of a larger marketing trend. The hype has subsided over the years yet so called ORM or Online Reputation Management is the daily bread…
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Spider, really your preferred audience? * For years Google has been preaching building websites for humans not spiders. Nonetheless in reality Google still relies on website owners to make their pages spider-friendly. To be honest I don’t like big Google…