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  • Panama Hat SEO

    I confess: I’ve been dishonest all these years! I didn’t wear a white sombrero like my avatar did. What else? I wore all kinds of hats. Some were even all black. Yet those were the exception. Usually I wore a…

  • Ignore SEO 2.0 Jobs for 3.5$/h

    Job adverts make me furious! That’s surprising as it’s difficult to annoy me these days. I’m over 40 now and not as easily infuriated anymore thanks to Zen meditation among others. Also I’m a Web professional for 20+ years now…

  • What Social Media Benefits for Business Can You Expect?

    Some misguided business people and even marketers dismiss social media saying things like “social media traffic is low value”. Dismissing social media traffic value is like saying that planes suck because you can’t drive them. It’s not just about the…

  • Quora for Business: Is the Q&A Site Worth the Effort?

    Yahoo Answers dominated the Q&A space around 2010 when the Quora hype started and I originally wrote this article. Quora was barely visible at the start. In 2017 Quora finally overtook Yahoo Answers according to Google Trends: Many people ask…

  • Pinterest Marketing Mistakes People Make and Quick Fixes

    Pinterest? You are doing it wrong! OK, I admit it, I have been using Pinterest for many years already. Yet I haven’t done any “marketing” over there. I just used it like a normal person would. By now I have…